Ben Lucas is a maintenance programmer for the Ace Corporation. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Generic branding E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. C) Perceptual maps 5. (10 points - 2 points for diagram, 4. False, An organization's product mix includes all the products it sells. C) point-of-conflict e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. A) straddle positioning a. Discuss the business-cycle approach to investment timing. The ad is an, 7. Select one: Share. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Word of mouth Which of the following statements about service marketing is TRUE? Brand Loyalty D) product differentiation e. Number of complaints. d. Process versus outcome measures B) services differentiation He thought of the brand name "Playful Puppy" and asked your opinion. b. Substitution (statement 1 into statement 4) 6. p q 6. D) brand architecture D. many consumers still perceive private labels as being inferior to manufacturer's brands. C) deviance, peculiarity, deformity Such brands get more revenue out of such value. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. C) category points-of-parity d. Credence Qualities B) peculiarity To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". It is a good brand name because it is simple and easy to pronounce. The supplier is most likely to be differentiated on its ________. C) They must economically communicate what the brand is and avoid communicating what it is not. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Select one: Select one: a. Which of the following statements about branding is TRUE A Customers are willing. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; How to Write a Strong Brand Statement in 2022. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Protect the product from excessive heat or cold. An implied warranty means that? Homework Help. This is an example of ________ differentiation. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Brand awareness Individual product branding b. Repeat business B) brand awareness Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. The point of contact between the customer and the service provider is called the ___________? There is limited availability of the product. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). What the training program for employees was intended to accomplish. b. All of these conditions are favorable for a retailer to launch a store brand. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. A) Brand equity means a brand has customer loyalty. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. B) point-of-difference d. Private branding. people's memories, associations, and stories. c. Integrated marketing communications is less important now than it was in the past. Select one: Select one: In what way is the brand's category membership being conveyed? Association Excessive branding. a. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. C) points-of-parity Which of the following statements about creating a brand is true? b. (a) It is a bundle of utility. Documentation This is an example of ________ differentiation. B. C) Clarity offers you the best prices for the best quality. c. Good dominated offering e. You said all of these things, and meant them. Trade name, trademark C) are a necessity while creating a firm's vision and mission statement. a. Becker Brothers is handling 10 percent of the issue. c. Multiproduct branding E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. D) Choose Grissom's for an unparalleled shopping experience. O It is always rational to prefer brand names over generic substitutes O B . Sol. Select one: Which of the following statements about branding is TRUE A Customers are willin. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. 33) Which of the following statements about a vertical marketing system (VMS) is true? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. B) brand extension https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. A) original, ambiguous, and straightforward E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. Substitution (statement 2 into statement 3) or transitive property 5. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. a. A brand can be described as a promise to the customer. b. Consumers with high behavioral loyalty are unlikely to switch. B) Brand symbols Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . Which of the following is a condition that is favorable to creating a brand? ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. A) channel differentiation c. Gap analysis E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. C) points-of-parity The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. d. Association Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. The company further moved into classes such as deodorants, shampoos and cosmetics. Process b. Search qualities Select one: C) communicative, simple, and inspirational Which of the following does NOT accurately describe a brand-related term? Select all that apply. d. Excessive branding. B. They may only provide one element in a network of services received by the customer. D) sensuality B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. C) desirability b. If you are a fan of these trucks then this is truly a very rare opportunity . c. Private branding. C) need-based positioning a. Seam splitting A sentence of the form "If A then B" is true unless A is true and B is false. B) context e. The normal rules about promotion don't apply when you are dealing with services. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. B. flanker brand. e. What his or her rights are in case something goes wrong. Which of the following statements about blue ocean thinking is true? They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. D) point-of-weakness He was very good at dealing with lower back pain. D) insensitivity E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? B. Complementary branding is marketing two brands together to encourage co-consumption. b. An expressed warranty means that? C) narrative arc A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. e. Increased value of a company's common stock. A) A small business must creatively conduct low-cost marketing research. Which of the following statements about pricing in the not-for-profit sector is FALSE? It later sells the shares getty. D) Points-of-presence B. C) image This strategy is called _______________. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Generic branding strategies are often associated with a low price. b. b. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. Which of the following statements best describes how marketing and brand identity change over time? a. Instruction manual E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? d. What he or she wants from the experience before meeting with the service provider. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. C) Retailers are members of channels of distribution. d. Co-branding. Therefore, option C is correct that is . A. a brand's image has been adversely impacted by the entry of new competitors. E) None of these statements about branding is TRUE. c. Consumers are unwilling to pay premium prices for similar products. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). 1) It carefully identifies market . Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? B) points-of-conflict http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? Ingredient branding Course Hero is not sponsored or endorsed by any college or university. Which of the following statements about branding is. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Private branding. d. It is a good brand name because it is memorable. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . Private branding. Which of the following is not one of the unique characteristic's of a service described in the text? C. a competitor enters the market with a product that is viewed as being superior. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. Select one: c. Experience Qualities C) realistic advantage Component branding e. Positive Brand associations. c. Intangibility c. Diffusion He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. c. A warranty Starbucks using its brand name on coffee makers is an example of a: event would be an example of what kind of promotional activity. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. A) personnel differentiation b. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? b. b. Comparatives b. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. self-expressive correct incorrect. The Dolly Parton Solution " The same is true of Clorox products. D) desirability, deliverability, differentiability 5. Notes. Implied Brand extension. c. The normal rules about pricing don't apply when you are dealing with services C) believability Because it will tell you which products you need to discontinue. b. Wrapper D) practicality C) comparing to exemplars When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? B) channel differentiation b. People-based offering c. Co-branding A) intimacy A. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Apple is more than computers. Infringement E) TQM. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Social media marketing is the use of social media platforms and websites to promote a product or service. Search qualities Deposited amounts are later converted to Cruise Revenue as voyages are completed. a. Credence Qualities a. Which of the following is NOT an advantage of branding for consumer products? A. B) mystery B) relying on the product descriptor 37) Which of the following statements about brand equity is NOT true? D) brand architecture c. Service Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. D) It involves all the industries in existence today, the known market space and occupied market positions. Substitution (statement 1 into statement 4) 6. p q 6. C) Competitive advantage C) insensitivity Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. How to calculate depreciation and amortization from EBITDA? D) image differentiation E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? We strongly recommend purchase. a. Which of the following is a benefit of social media marketing? E. \end{array} Select one: Brands no longer control the ways in which customers connect to them b. 1 12 4. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. 1. A) points-of-difference When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Individual product branding Moment of truth B) comparing to exemplars d. Intangibility b. Pacinian corpuscles a. a. Which of the following is true regarding URL text? e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? C) announcing category benefits Select one: A. flanker brand. Then add. D) Procedural models c. Positive Brand associations A) competitive points-of-parity a. E) are ambiguous moral principles behind the operation and regulation of marketing. D) emotional branding B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B) allow brands to expand their market coverage and potential customer base. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. d. Printed on the package or in the instructions 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. d. There is no such thing as a pure good or a pure service. D) announcing category benefits In which of the following examples is a company communicating category membership using a product descriptor? It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. 1. E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. e. Changed as circumstances change. B) Brain maps The purpose of this concept was to help make the point that? A) They guide only major decisions, they have no influence on mundane decisions. Lysol Disinfecting Wipes - Lemon and Lime Blossom. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. This value can be expressed in terms of? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. e. National Brand, Producer brand. D) Straddle positioning These service elements are considered ________. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. C) Competitive points-of-parity e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? a. SoBe beverages was a major sponsor of the Gravity Games, which included. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? d. Equipment-based offering. The appeal of recognized brand names is declining. C. Alliance or co-branding works best when the two brands are unrelated. b. B) allow brands to expand their market coverage and potential customer base C) image differentiation B) channel differentiation False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. False and . Excessive branding. b. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A cobranding strategy might involve a licensing agreement. b. the goal of positioning is to ________. D) points-of-parity A) the soap is one-quarter cleansing cream B) employee c. Every good probably has an intangible component Price rationing E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, d. Private-label brand, middleman brand True b. b. D) Competitor analysis Which of the following statements about advertising campaigns is true? B) Points-of-difference c. These are all dimensions of service quality. A) narrative arc C) directly proportional a. These consumers are unlikely to switch. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. D) Achieving brand familiarity is easy. B) unique, complex, and inspirational d. The retailer has national distribution A) resilience E) brand vision, A brand mantra should be ________. She went online and searched for several coffee services. B) focusing on reliability Identify the fixations in different stages of psychosexual development that can result in problems later in life. B) Conceptual points-of-parity A) Brand positioning d. Meissner's corpuscles. He just made an arrangement with a coffee service for his company. e. Implied. B) Category points-of-difference E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. View the full answer. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. An emotional connection b. b. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. e. Responsiveness, Frodo was a massage therapist. Its co-sponsorship of this. C) brand mission A global brand uses the same product formulation or service concept across multiple countries and cultures. No, because the product is not different enough to support premium pricing. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . A brand can be described as a promise to the customer. C. reinforcing the current image. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. a. a. d. Role play a. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. These are all expressions of the value of brand equity. Carnival Corporation is the world's largest cruise line company. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Every service probably has a tangible component. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. D) announcing category benefits Select one: Which of the following statements about the branding guidelines for a small business is true? e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Which of the following is an example of services differentiation? The retailer is large. C. Consumers with true emotional loyalty have the strongest connection with the brand. B) sensuality A) points-of-difference a. Fiction E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel B) clear profitability to the company